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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Why is that? In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

Maine 62
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Creating an Event Communication Plan

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. If you have a relevant blog post, white paper, eLearning course, etc. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees?

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 62
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AMS vs CRM: What is Best for Your Association

MemberClicks

When selecting the right association software for these purposes, there are two main choices: a customer relationship management software product called a CRM, or an association management software system called AMS. Both have benefits for associational usage. It can be used by businesses to improve customer relationships.

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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Do you agree with the trends identified in the white paper? The first was big data. Education Offerings.

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7 Keys to Unlocking Your Online Career Center’s Potential

Association Adviser

Place your career center within your site’s main navigation. Amp up the main splash page. Okay, you’ve made your career center a main navigation item and members have clicked over to it. Follow this key closely and you’ll make your career center main page one of the most visited pages of your entire site. Even better?

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