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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog!

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

Maine 62
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Best Benefit Ever: Learning the ARTS of Retail Technology

Associations Now

The National Retail Federation’s IT-focused division provides a one-stop resource for those looking to learn about technology. For many retailers, keeping up with the demands of customers, the challenges of inventory and distribution, and the evolving needs of information technology is almost too much to handle.

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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Among them: data capture, educational offerings, attendee security, and the economy. The first was big data. Education Offerings.

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Association Brain Food Weekly: 6.2.17

Reid All About it

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. Ah, the geeky pleasures of life. Tue 6/6 at 2 p.m. – Wed 6/7 at 2 p.m.

Raleigh 150
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7 Keys to Unlocking Your Online Career Center’s Potential

Association Adviser

Place your career center within your site’s main navigation. Amp up the main splash page. Okay, you’ve made your career center a main navigation item and members have clicked over to it. Follow this key closely and you’ll make your career center main page one of the most visited pages of your entire site. Even better?

Maine 60