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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

Maine 62
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Make Sharing Part of Your Web Strategy

Vanguard Tech

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. The challenge is that as organizations and managers focus on developing social media channels, the core website is often overlooked as everyone chases the new social media “shiny object”.

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2013: A Millennial’s Perspective

Association Adviser

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Attempting to measure social media.

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7 Keys to Unlocking Your Online Career Center’s Potential

Association Adviser

Place your career center within your site’s main navigation. Amp up the main splash page. Okay, you’ve made your career center a main navigation item and members have clicked over to it. Follow this key closely and you’ll make your career center main page one of the most visited pages of your entire site. Even better?

Maine 60
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Associations Live: Cognitive Surplus

Associations Live

skip to main | skip to sidebar. Shirky is the author of “ Here Comes Everybody: The Power of Organizing Without Organizations ”, the recently released “ Cognitive Surplus: Creativity and Generosity in a Connected Age ”, and a teacher of New Media at New York University. Social Media. (24).

Florida 40
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The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

skip to main | skip to sidebar. • Innovation is using technology to streamline operations and deliver new services. • “If I don’t figure out how to harness technology to streamline what we do and deliver better service to my members, online competitors are going to leave me in the dust.” Innovation.