Association Analytics

FEBRUARY 20, 2024

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Even if you’re using technology tools, the human touch is an invaluable tool.

Strategy 169

Strategy Social Media Discount Newsletter 169

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.

Maine 62

Maine Technology Social Media Strategy 62

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Content 70

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. And that means we need to be on the lookout for the tools and technologies that will enable us to change. So why aren’t we doing it?

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. Ah, the geeky pleasures of life. Tue 6/6 at 2 p.m. – 1 CMP credit. Wed 6/7 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. Do they read articles or white papers more than email? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Content must be substantive, real, relevant and timely.

Content 28

Content Social Media Marketing Review 28