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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Even if you’re using technology tools, the human touch is an invaluable tool.

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. CAE, is a chief strategist with a primary focus on membership, marketing and communications. Which sounds, if not easy, then at least simple.

Maine 62
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Association Brain Food Weekly: 6.2.17

Reid All About it

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

Raleigh 150
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Four Trends Tradeshow Organizers Need to Know Now

Associations Now

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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2013: A Millennial’s Perspective

Association Adviser

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Their main focus will be to continue to work through these issues in 2014.

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Make Sharing Part of Your Web Strategy

Vanguard Tech

This includes events, press releases, association news, white papers and reports. Link back to key pages your main site. Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. Embrace the Power of A Blog. A blog should be used as a central content hub that makes timely content visible.