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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts.

Strategy 169
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Digital Transformation: It’s All About Culture

Mariner Management

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Secure leadership support and a funding commitment. Which sounds, if not easy, then at least simple. So why aren’t we doing it? Where do you start?

Maine 62
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Digital Transformation: It’s All About Culture

Leading Learning

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. And that means we need to be on the lookout for the tools and technologies that will enable us to change. Which sounds if not easy then at least simple.

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The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

skip to main | skip to sidebar. • Innovation is using technology to streamline operations and deliver new services. • Innovation is getting the older generation to let loose the reins of control and fast track members of the younger generation into leadership positions. Leadership. Sunday, January 16, 2011.

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Associations Live: Cognitive Surplus

Associations Live

skip to main | skip to sidebar. I’m sure that there is an entire white paper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Technology has created endless options for people to get involved online.

Florida 40
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Association Subculture: Where No Association Has Gone Before.

Association Subculture

skip to main | skip to sidebar. Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Labels: association , governance , leadership , movies , staff. Wednesday, December 2, 2009.

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Romancing Customers with Compelling Content

Slice-Works

Do they read articles or white papers more than email? leadership, industry expert, customer, member, etc.)? Refer back to your main point and the readers reward throughout your content to eloquently guide your reader from each point. Are they more likely to consume educational content via video or webinar?

Content 28