Maine Social Media Strategy White Paper 
Association Analytics
FEBRUARY 20, 2024
Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?
Mariner Management
JUNE 30, 2021
The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Why is that? In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture.
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MemberClicks
JANUARY 8, 2024
The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. These might include email, social media, event apps, websites, press releases, and signage. Be sure to share pictures, videos, social media screenshots, prize winners, etc.
Vanguard Tech
MARCH 29, 2011
For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.
Association Adviser
NOVEMBER 27, 2017
The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.
Associations Now
MARCH 13, 2014
There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. No wonder then, that happiness is the main driver for social media sharing,” she writes.
Association Adviser
MARCH 31, 2017
Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. Members are more inclined to trust and engage with content from fellow members, so including this strategy is perhaps the most important part of the mix.
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