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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL). Louis Institute for Association Leadership (STIAL) featured non-dues revenue at its April meeting. Dr. Barry J.

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6 Questions to determine what's next for your association - SCD Group

SCD Group

George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” How can we find ways to lower our costs or increase revenue sources so we can lower costs to members (for dues and fees)? AMR Management Services. ” Why?

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SCD Group: Using Stories and Member Perceptions to Shape Your.

SCD Group

Louis Society of Association Executives (SLSAE), using an outside facilitator, tackled this issue through a unique process called “StoryCrafting” which uses stories and members perceptions to shape not just messaging, but the entire strategic plan. Start with board and leadership perspectives to provide a benchmark.

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Stronger by Association: AMR Management Services Announces.

AMR Management Services

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. 6 in advance of the 2011 American Society of Association Executives meeting in St. .” This acquisition solidifies AMR’s position as a leader in the AMC industry. About Drake & Company.