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Association Brain Food: 3.24.23

Reid All About it

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Sponsorship strategy. They explain how to use AMS data for planning and marketing events.

Revenue 227
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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CMP credit.

Atlanta 195
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Association Brain Food Weekly: 10.9.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Host: Zoom.

Utah 370
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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369
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Are You Using Identity as Association Marketing Strategy

SCD Group

Years ago, the American Society of Association Executives (ASAE) published a document called Community as Strategy: 10 Fundamentals. Miami (Ohio). Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face. Under Armour. It identified five core businesses within the fundamentals.

Ohio 40
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Association Brain Food Weekly: 8.20.21

Reid All About it

Presenter: Don Schmincke, Author, Speaker, Sage Leadership. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Yet, not all measurement strategies are created equal. Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals. CAE credits. 1 CMP credit.

Revenue 195
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Association Brain Food Weekly: 3.31.17

Reid All About it

I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Tue 4/4 at 12 p.m. –

Raleigh 150