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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370
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Association Brain Food Weekly: 7.3.20

Reid All About it

Unfortunately, we have a lot of them in my state, North Carolina. Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Presenters: Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons. Damon Linker ). Bruce Feiler, Harvard Business Review ). More info/register.

Montana 221
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Association Brain Food Weekly: 5.29.20

Reid All About it

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. It’s blueberry season here in North Carolina. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259
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Association Brain Food Weekly: 3.5.21

Reid All About it

On Sunday, India by way of North Carolina. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Director of Client and Market Success, ?rasa.io. More info/register. Host: Meeting Sites Pro.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Find out how they are pivoting to engage their 7,000 members and rethink their meetings.

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Association Brain Food Weekly: 4.17.20

Reid All About it

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

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Association Brain Food Weekly: 7.5.19

Reid All About it

Dina Di Maio, North Carolina Museum of Art ). Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Claire Brown, New Food Economy ).