Associations Now

AUGUST 9, 2019

Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. For your performance marketing team, “dark social” might as well be the dark side of the moon. So, how to get around dark social shares? Confused about marketing segmentation? — Keith R.

New York 70

New York Social Media Price Content 70

Associations Now

AUGUST 27, 2018

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. The data may help you get a better feel for where to allocate your marketing budget. Event Marketer breaks down five strategies for how to bring the technology to your conference.

Social Media 42

Social Media Recruiting Recruitment Report 42

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Communications Content Cost 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Communications Content Cost 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Communications Content Cost 40

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? This is a corollary to #1.

Communications 40

Communications Strategy Marketing Chicago 40