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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. I’m sure Facebook thought its extremely targeted advertising would be helpful (since I was interested in buying that vintage New York Dodgers hat), but it came across as creepy to many people.

Marketing 149
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Association Brain Food Weekly: 3.5.21

Reid All About it

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Understand the best ways to leverage your social media profiles and other free promotional channels. Scott Barry Kaufman ). More info/register.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Learn how to repurpose conference content into video snippets for event communities and audiences on the Web; post video snippets via social media, especially LinkedIn and Newswires; and leverage content to build stronger and more loyal communities, generate leads and enhance revenue. Host: New York Society of Association Executives.

Revenue 195
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Association Brain Food Weekly: 10.29.21

Reid All About it

Most associations use surveys to collect data from members, but too often the resulting data is not leveraged to improve operations or member experience. Host: New York Society of Association Executives. . – Association Insights Survey Part 1: How to Get Actionable Data From Surveys. 1 CAE credit. 1 CAE credit.

Revenue 195
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3 Business Trends Impacting Associations: Ripped from the Headlines

SCD Group

Wal-Mart delivers same day From the New York Times Wal-Mart Stores kicked Amazon out of its 4,000 stores last month when it discontinued Kindle tablets and e-readers. Rapidly expanding social media platforms suggest new updates to association websites. puts the overall-sold figure at 7 billion.” More visual.

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Anna Goldfarb, New York Times ). We will cover options for websites, social media, email, and how intense focus may be the best tool you have. – To Post or Not to Post: How to Modify Your Social Media Strategy Amidst COVID-19. Amanda Morton, Social Media Manager, The Image Shoppe.