Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

AUGUST 9, 2019

In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.”. If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path.

New York 77

New York Social Media Price Content 77

Smooth The Path

MAY 21, 2017

These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” Some attendees do want to learn about social media.

Conference 104

Conference Social Media Leadership Member Research 104

Associations Now

AUGUST 27, 2018

It’s no secret that social media is a key marketing tool. Is it time for a process audit? On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Event Marketer breaks down five strategies for how to bring the technology to your conference.

Social Media 45

Social Media Recruiting Recruitment Report 45

Smooth The Path

JANUARY 24, 2016

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.

Social Media 60

Social Media Member Research Tips Education 60