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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

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Association Brain Food: 3.1.24

Reid All About it

The weekly list of free educational events and resources for the association community… Education programs. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Education 256
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Build a Journey to Yes Using Marketing Automation

.orgCommunity

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented.

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2013: A Millennial’s Perspective

Association Adviser

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

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The Hourglass Blog: Barriers to Innovation in the Association World

The Hourglass Blog

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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The Hourglass Blog: A Prescription for Innovation

The Hourglass Blog

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Developing Millennial Leaders. Millennials. Social Media. at 8:34 PM.

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The Hourglass Blog: Principles of Innovation

The Hourglass Blog

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.