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2018 eLearning Predictions: Updated Hype Curve

Forj

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models. All the MOOCs out there.

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The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. 62% of those with an association e-learning strategy said e-learning has increased the net revenue of their educational offerings, compared to 45% of those without a strategy. Use of mobile learning. Use of webinars.

Mooc 192
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 200
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The Market for Adult Lifelong Learning

Leading Learning

While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Coursera and edX, the two largest and most recognizable massive open online course (MOOC) providers, were both founded in 2012. billion in 2015.

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue. Expeditionary Marketing.

Education 155
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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

We use “membership” as an excuse to sell more stuff at discounted prices to members. It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. It started in the 1980’s when the mantra was about “revenue diversification” – which worked for a while. shame on me.

Mooc 89
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Association Brain Food Weekly: 7.21.17

Reid All About it

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless.

Las Vegas 231