Higher Logic

FEBRUARY 22, 2023

The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic.

Strategy 177

Strategy 177

Higher Logic

FEBRUARY 22, 2023

The post What to Expect at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post What to Expect at Super Forum 2023 appeared first on Higher Logic.

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156

Higher Logic

FEBRUARY 14, 2023

The post 5 Tips to Create Valuable Content for Your Community Forum appeared first on Higher Logic. This blog will provide you with 5 valuable tips to use when crafting your own content strategy, so that your content is engaging and can generate conversation. The post 5 Tips to Create Valuable Content for Your Community Forum appeared first on Higher Logic.

Content 156

Content Tips Strategy Marketing 156

Higher Logic

FEBRUARY 2, 2023

The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic. Here’s what you need to know about structuring your forum: The post How to Structure Forum Categories for a Growing Community appeared first on Higher Logic.

How To 156

How To Strategy 156

Higher Logic

JANUARY 25, 2023

The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic. No one is swept away by your use of the [firstname] field anymore. True personalization means using technology to learn and super-serve each of your members. The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic.

Member Engagement 177

Member Engagement Communications How To Technology 177

Higher Logic

JANUARY 6, 2023

The post How Associations Can Avoid Assumptions to Better Serve Their Members appeared first on Higher Logic. Many associations understand they exist to serve the needs of their members, but the concept of servant leadership goes beyond that. . The post How Associations Can Avoid Assumptions to Better Serve Their Members appeared first on Higher Logic.

Leadership 194

Leadership 194

Higher Logic

DECEMBER 29, 2022

The post Key Takeaways from the Top Higher Logic Podcast Episodes of 2022 appeared first on Higher Logic. Throughout the year, Higher Logic has interviewed numerous leaders in the association space on the Member Engagement Show podcast. Here we offer you the top takeaways of this year from our most popular episodes. . The post Key Takeaways from the Top Higher Logic Podcast Episodes of 2022 appeared first on Higher Logic.

Member Engagement 38

Member Engagement 38

Higher Logic

DECEMBER 28, 2022

The post The Best of Higher Logic Vanilla 2022 appeared first on Higher Logic. With 2023 around the corner, and tons of epic content and thought leaders on our roster for the New Year, we figured it was worth taking a retrospective look at the year we’re about to. The post The Best of Higher Logic Vanilla 2022 appeared first on Higher Logic.

Content 35

Content Strategy 35

Higher Logic

DECEMBER 20, 2022

The post How Upgrading its Community and Resource Library Generated New Engagement for NRPA appeared first on Higher Logic. Using Higher Logic Thrive, NRPA refreshed its online community, specifically its resource library, to ignite member engagement. The post How Upgrading its Community and Resource Library Generated New Engagement for NRPA appeared first on Higher Logic.

Library 35

Library Resources Member Engagement 35

Higher Logic

DECEMBER 8, 2022

The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic. All too often, brand communities get developed in a vacuum—as siloed initiatives that bring together important stakeholders too late and too little. Within this model, the consequences are many, and the benefits are few. One. The post Connecting Community Content to Customer Experience and Marketing appeared first on Higher Logic.

Content 194

Content Marketing 194

Higher Logic

DECEMBER 6, 2022

The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic. You know the power of a well-connected, engaged community for your association. But where you host that community can have a big impact on your ability to serve its members. . The post Why a Branded Online Community Beats Just Using Social Media appeared first on Higher Logic.

Social Media 194

Social Media Strategy 194

Higher Logic

DECEMBER 2, 2022

The post Is podcasting right for your association? appeared first on Higher Logic. How can audio – which has been around for as long as humans have been communicating – be seen as something “new”? A recent episode of our podcast, The Member Engagement Show, explores the power. The post Is podcasting right for your association? appeared first on Higher Logic.

Member Engagement 313

Member Engagement Communications 313

Higher Logic

NOVEMBER 8, 2022

The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic. For association leaders, the advice is often the same again and again. Find out what your members want. Higher Logic’s 2022 Association Member Experience Report helps you do just that. . The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic.

Member Experience 194

Member Experience Survey Report Member Engagement 194

Higher Logic

OCTOBER 26, 2022

The post A Higher Logic Hello: Meet Cate Sauer appeared first on Higher Logic. We recently sat down with Cate Sauer, customer success manager at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Cate Sauer appeared first on Higher Logic.

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Higher Logic

OCTOBER 25, 2022

The post Top Non-Dues Revenue Takeaways from 2022’s Non-Due$-a-Palooza appeared first on Higher Logic. If the pandemic taught association professionals anything, it’s that there’s a growing need to diversify revenue by staying on top of new and creative non-dues revenue tactics and strategies. The post Top Non-Dues Revenue Takeaways from 2022’s Non-Due$-a-Palooza appeared first on Higher Logic.

Revenue 218

Revenue Strategy 218

Higher Logic

OCTOBER 14, 2022

The post The Odds Are in Your Favor with a Purpose-Built Community appeared first on Higher Logic. As we head to Vegas for TSIA World: ENVISION, the only gambling will be done at the tables because a purpose-built community is always the safe bet for your organization and customers. The post The Odds Are in Your Favor with a Purpose-Built Community appeared first on Higher Logic.

Organization 177

Organization 177

Higher Logic

OCTOBER 11, 2022

The post How to Modernize Your Association’s Approach to Corporate Sponsorships appeared first on Higher Logic. In an episode of the Member Engagement Show podcast we heard from a foremost expert on corporate partnerships about how the approach must change. Plus, we got the results of a survey revealing what corporate. The post How to Modernize Your Association’s Approach to Corporate Sponsorships appeared first on Higher Logic.

How To 194

How To Survey Member Engagement 194

Higher Logic

SEPTEMBER 19, 2022

The post Quick Wins You Can Get When You Adopt Higher Logic Thrive Platform appeared first on Higher Logic. We recently announced the launch of our new product for associations – Higher Logic Thrive, the member experience platform. The platform is designed to help you with engagement, retention, growth in membership and non-dues revenue. The post Quick Wins You Can Get When You Adopt Higher Logic Thrive Platform appeared first on Higher Logic.

Revenue 177

Revenue Member Experience Products 177

Higher Logic

SEPTEMBER 6, 2022

The post 4 Signs It’s Time to Streamline Your Association Tech Stack appeared first on Higher Logic. Ever have that sinking feeling you’re falling behind in using the tools necessary for effective, modern association communications that keep you competitive? . The post 4 Signs It’s Time to Streamline Your Association Tech Stack appeared first on Higher Logic.

Tools 156

Tools Communications 156

Higher Logic

AUGUST 26, 2022

The post Answers to Common Email Marketing Questions (Vol. 2) appeared first on Higher Logic. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. The post Answers to Common Email Marketing Questions (Vol. 2) appeared first on Higher Logic.

Email Marketing 177

Email Marketing Marketing Tools Technology 177

Higher Logic

AUGUST 15, 2022

The post Grab your boots… We’re headed to Nashville for ASAE Annual! appeared first on Higher Logic. From educational sessions to a live muralist and a little boot scootin’ boogie to Little Big Town, our Higher Logic team is headed to Nashville August 20 to 23 for some in-person fun at ASAE. The post Grab your boots… We’re headed to Nashville for ASAE Annual!

Nashville 156

Nashville Team Education 156

Higher Logic

APRIL 26, 2022

The post What’s the Best Way to Motivate Your Members? appeared first on Higher Logic. Beth Arritt spoke with author Todd Henry about what motivates people, particularly association members. The answer: It depends. The post What’s the Best Way to Motivate Your Members? appeared first on Higher Logic.

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Higher Logic

APRIL 15, 2022

The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. First up? Debbie Segor! Learn how she does email marketing. The post Marketing Movers & Shakers: Meet Debbie Segor appeared first on Higher Logic.

Marketing 177

Marketing Email Marketing Communications Strategy 177

Higher Logic

MARCH 23, 2022

The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic. Hear Dawn Sweeney’s revenue strategies for association leaders on the Member Engagement Show. The post What Leaders Need to Do to Grow the Business in 2022 and Beyond w/ Dawn Sweeney appeared first on Higher Logic.

Revenue 177

Revenue Member Engagement Strategy 177

Higher Logic

MARCH 10, 2022

The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic. A certain mindset allowed this travel and hospitality-connected association to navigate through a catastrophe that particularly impacted their industry. Discover the philosophies that got them through. The post How They Survived the Pandemic: The American Association of Airport Executives appeared first on Higher Logic.

Industry 177

Industry 177

Higher Logic

MARCH 9, 2022

The post Alternatives to Listservs: 4 Reasons Online Communities Rule appeared first on Higher Logic. Listservs used to rule, but now, creating an online community for your membership is the way forward in our increasingly virtual world. The post Alternatives to Listservs: 4 Reasons Online Communities Rule appeared first on Higher Logic.

Strategy 156

Strategy 156

Higher Logic

FEBRUARY 11, 2022

The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic. Wondering how to keep the member experience continuous during the Great Resignation? Check out the highlights from our podcast conversation with Josh Slyman. The post The Great Resignation: Ensuring Continuity for Your Members appeared first on Higher Logic.

Member Experience 317

Member Experience How To 317

Higher Logic

FEBRUARY 8, 2022

The post Deliverability Manners With Amanda – “Dear John” appeared first on Higher Logic. In today’s email world, the word “Dear” isn’t so dear. The post Deliverability Manners With Amanda – “Dear John” appeared first on Higher Logic.

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156

Higher Logic

JANUARY 28, 2022

The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic. Research affirms email marketing as one of the most effective channels for driving association business outcomes. Can you take it even further? The post Level Up Your Association’s Email Marketing with Marketing Automation appeared first on Higher Logic.

Email Marketing 316

Email Marketing Marketing Communications Strategy 316

Higher Logic

JANUARY 19, 2022

The post Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers appeared first on Higher Logic. Erika Jolly Brookes joined Higher Logic as Chief Marketing Officer in fall of 2021, and over the holidays we had an opportunity to capture her community predictions for 2022, the top skills for modern marketers, The post Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers appeared first on Higher Logic.

Marketing 291

Marketing 291

Higher Logic

DECEMBER 21, 2021

The post 2022 Calls for Sound Community Management Strategy appeared first on Higher Logic. We saw unprecedented societal changes from the pandemic on business and daily life over the past 18 months. Our 2021 Engagement Trends Report reveals the association online community engagement trends that emerged. The post 2022 Calls for Sound Community Management Strategy appeared first on Higher Logic.

Strategy 295

Strategy Report 295

Higher Logic

DECEMBER 2, 2021

The post Why Accessibility and Community go Hand in Hand appeared first on Higher Logic. The post Why Accessibility and Community go Hand in Hand appeared first on Higher Logic.

Report 156

Report 156

Higher Logic

NOVEMBER 30, 2021

The post 10 Key Takeaways from Community Predictions 2022 appeared first on Higher Logic. Download your free copy today! The post 10 Key Takeaways from Community Predictions 2022 appeared first on Higher Logic.

Report 156

Report 156

Higher Logic

NOVEMBER 18, 2021

The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic. Newsletters are a staple for most associations. Members expect newsletters that are targeted to their interests, no matter how varied the audience you serve. But newsletters also serve as an important source of non-dues revenue. The post More Non-Dues Revenue Please: Using RSS to Populate Newsletters appeared first on Higher Logic.

Newsletter 286

Newsletter Revenue Communications Strategy 286

Higher Logic

OCTOBER 28, 2021

The post How to Actually Personalize Your Member Communications appeared first on Higher Logic. Creating truly personalized emails can be hard to do. But much of personalization comes down to the tech you’re using and how you’re using it. The post How to Actually Personalize Your Member Communications appeared first on Higher Logic.

Communications 156

Communications How To Strategy 156

Higher Logic

SEPTEMBER 8, 2021

The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic. Find out how one association was able to manage registration, confirmation, and follow-up for their new event series with landing pages. The post How ASNT Made Event Management Easier than Ever with Landing Pages appeared first on Higher Logic.

Communications 263

Communications Strategy 263

Higher Logic

AUGUST 19, 2021

The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic. New email privacy rules are coming from Apple. Learn what’s changing and how you can prepare. The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic.

Communications 294

Communications Strategy 294