Reid All About it

SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conferences.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. .* – Improving Member Engagement (Coffee Talk – Alexandria VA). 1 CAE credit.

Arlington 170

Arlington DC Washington LMS 170

Association Adviser

APRIL 10, 2017

How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. You helped grow the revenue it brings in by 350 percent in three years.

Education 62

Education Certificate Course Cost 62

Association Adviser

SEPTEMBER 22, 2016

But consider this: most definitions of the millennial generation include people born between 1981 and 2000. So why would your association apply a one-size-fits all membership marketing strategy to try and appeal to both ends of the millennial age spectrum? Certification programs. Job boards.

millennials 60

millennials Leadership Marketing Industry 60

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. Cost of Wrong Strategy. (8). growth strategies. (4).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Awareness. (4).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Products 40

Products Survey Social Media Price 40