2007 Newsletter Social Media Strategy 
Association Adviser
MAY 20, 2014
It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”
Wild Apricot
JUNE 27, 2008
Tailoring the knowledge transfer and exchange strategy to the audienceâ??s in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Toronto : Imagine Canada , 2007. and Social Media trends. December 2007 (11).
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SCD Group
FEBRUARY 24, 2013
And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. 6 Social media scores with Super Bowl.
Membership Marketing
JANUARY 19, 2010
Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Good Blogs.
Achieve
FEBRUARY 9, 2024
Use a multichannel strategy. To mix up your content, try leveraging a multichannel marketing strategy. To maximize your multichannel strategy, use your platforms in tandem with one another. For example, you might: Share blog post links and teasers on your social media pages. Social media polls.
Membership Marketing
NOVEMBER 4, 2010
In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51).
Membership Marketing
JULY 17, 2012
Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.
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