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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100
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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015? According to the U.S. million (the most since January 2001).

Education 150
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Association Brain Food Weekly: 6.13.16

Reid All About it

Find out with Jeff De Cagna, Chief Strategist and Founder of Principled Innovation. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then.

System 150
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Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Innovation through Collaboration. We are always looking for new innovative ways to do things better. So I wanted to share two items that I came across this week that attribute successful innovation to collaboration. It’s a modern strategy based on two assumptions. First, innovation is collaborative.

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Discipline

Jamie Notter

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. Moneyball and Management Innovation.

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Association Brain Food: 2.24.23

Reid All About it

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Unpacked: What is holding you back from career success and strategies to move forward? Stakeholder capitalism. Fri 2/24 at 12 p.m.

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Association Brain Food: 2.17.23

Reid All About it

If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Tony Rossell/MGI, Membership Marketing Blog ) Don’t make SEO the reason for your content marketing strategy—even more important now that ChatGPT and Bard will dominate search results. Board practices. 1 CAE credit.

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