Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

Revenue 60

Revenue St. Louis Price Cost 60

Aaron Wolowiec

DECEMBER 18, 2013

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Financial performance – What are your revenue and expense targets? Does event pricing reflect the projected profit margin? So I’m sure you have some questions. learning, networking and value).

Revenue 100

Revenue Industry Project Price 100

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2008. (82). Let"s Talk!

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Let"s Talk!

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008).

Marketing 40

Marketing Price Survey Discount 40