Membersuite
NOVEMBER 4, 2022
Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.
Association Adviser
OCTOBER 13, 2016
economy that’s in better shape than at any time since the Great Recession of 2008-09. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Cost-plus pricing is a fundamentally flawed model.
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Membership Marketing
MARCH 14, 2011
Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99
Membership Marketing
MAY 3, 2010
Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Here is the link to register.
Associations Now
JUNE 5, 2019
Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. I’ve worked with groups where the pricing is set because it just “feels” like $500. Are margins oversized and subject to price competition?
Membership Marketing
OCTOBER 4, 2010
How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.
Aaron Wolowiec
DECEMBER 18, 2013
Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Financial performance – What are your revenue and expense targets? Does event pricing reflect the projected profit margin? So I’m sure you have some questions.
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