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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. But its reign is over.” Wait, what?!

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. By and large, the WAV group articles are about important industry stuff—trends, technology, economy.

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AE on the Verge: 3 Reasons to use only text in your e-newsletter

AE on the Verge

3 Reasons to use only text in your e-newsletter. Im sometimes asked why our association e-newsletter isnt loaded with a template, graphics, colors, and pictures. Check out what a heavily formatted and imaged newsletter looks like on a very small screen. A newsletter I've been receiving in text converted to a prettier format.

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated? When and how often will the content be communicated?

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. To whom does the content need to be communicated? When and how often will the content be communicated?

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Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

In my opinion, there are a few things they could have done to make this program more of a success: Technology --I know Im possibly more the exception rather than the rule, but IMHO, its 2011--why would you launch what is basically an online membership category and use online forums instead of an online social networking platform? No magazine.

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The Internal Blog: A Management Tool : Off Stage

Off Stage

26, 2009 - The Internal Blog: A Management Tool. Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Enter the age of social communication.

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