Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

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Association Adviser

APRIL 15, 2014

Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Here a leading food brand sought to increase sales through a stepped-up use of social media. Two examples show how to fit measures into the framework.

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Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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Associations Now

JANUARY 27, 2016

Last spring, a Tumblr dedicated to corporate brands’ lazy social media efforts showed us the potential pitfalls of a seemingly innocuous request: “Tell us your story.” ” For associations that ask members to share their stories on a social media hashtag, it’s a sign of one-way, minimal-effort engagement.

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YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Thanks For Playing

JANUARY 5, 2012

Im re-tagging Acronym/Joe Rominiecki and encouraging them to recruit guest bloggers who maybe dont have their own blogs to weigh in. ► 2011. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Maggie McGary.

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Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. How to Recognize a Good Strategy? Richard Rumelt, The Perils of Bad Strategy , McKinsey Quarterly, the business journal of McKinsey & Company, June 2011. at Wednesday, December 28, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. July 3, 2011 11:00 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29).

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29). How to make sure the Price is Right! 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Speaking Engagements.

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Association 141+

SEPTEMBER 26, 2011

Monday, September 26, 2011. Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. 2 comments: christina smith September 26, 2011 7:06 AM Another great post Lowell! ▼ 2011. (15). Association 141+.

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Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Publications.

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GlowGlobally

OCTOBER 14, 2012

Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%.

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29). 2011 Benchmarking Survey. (9).

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. There is no "silver bullet" - direct mail, email, social media, events, member get a member. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal.

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. The book includes 57 tips on how to better serve your customers. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Newer Post.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. January 28, 2011 6:28 PM. Newer Post.

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AMR Management Services

JULY 18, 2011

Monday, July 18, 2011. If you missed The Drake Forum, you missed what David Sieg of YourMembership.com had to say about “social skills” and the importance of building an online community. Other tactics include public relations, advertising, direct mail and social media. How to Start an Association.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. So how do you get a visitor to opt-in to receiving additional information from an organization? January 3, 2011 11:58 AM.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment.

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29).

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed.

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. Edward Glaeser, "Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier." at Monday, February 21, 2011. March 2, 2011 6:17 PM.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. News on Social Media and Membership Marketing. ► 2011. (29). 2011 Benchmarking Survey. (9).

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Social Media. (5).

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AMR Management Services

FEBRUARY 28, 2012

I have recruited and added five new board members in the last year and a half. Make board member recruitment and performance a key component of a board members responsibilities. Im seeing some folks who are social media clueless being asked to make decisions about concepts they dont understand and/or dont have exposure to.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ► 2011. (29).

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Membership Marketing

DECEMBER 28, 2010

So here are three resolutions that you may want to make for a more successful membership year in 2011. The content offer may be presented through SEM, online ads, or to visitors to the organizations website or social media sites. ” What are your membership marketing resolutions for 2011? ► 2011. (29).

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Membership Marketing

JULY 22, 2011

Friday, July 22, 2011. What I find is the most membership problems exist in one of the five lifecycle stages of awareness, recruitment, engagement, renewal, or reinstatement. at Friday, July 22, 2011. August 2, 2011 6:18 PM. August 4, 2011 3:11 PM. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). How to Recognize a Good Strategy? 2011 Benchmarking Survey. (9). Membership Recruitment. (4).

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. ▼ 2011. (29). Membership Recruitment. (4).

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. How to Calculate Where your Membership is Headed. Fundraising with Social Media. ► 2011. (29). 2011 Benchmarking Survey. (9). Membership Recruitment. (4). Social Media. (5). Social Networking. (6).

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