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Personalize the Member Experience, Increase Retention

YourMembership

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Advantages.

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Playing to Your Strengths: Friday Fix

YourMembership

Ideas to help you engage, empower and retain members. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Leave a Reply.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Smith is the Director, Inbound Marketing at YourMembership.com. Member Engagement + Retention. Leave a Reply.

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Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement.

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Data Shows Associations ‘Not Getting and Not Asking’

Association Adviser

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. “The staff and board feel we communicate our value prop, and yet our members don’t always feel that.

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Turn Your Social Media Goals Upside Down

Association Adviser

Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media.