Remove 2011 Remove Marketing Remove millennials Remove Recruitment
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Your Member Recruiting Campaign Will Fail Without This

YourMembership

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. ©1998–2011, YourMembership.com Inc.

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You’ve Got to Read This: February 3, 2011

Reid All About it

Hue also believes it will be the key to recruiting and retaining Millennials. Tagged: Art , Content Marketing , Facebook , Web and Social Media , Writing. Maggie McGary at Mizz Information is one of my favorite bloggers because she cuts through the bull, asks tough questions and gives solid advice. Glad she's safe!

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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

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The Trick to Innovating with Gen Y

YourMembership

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. YourMembership.com Blog.

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SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

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Super Bowl Ads Not So Super

SCD Group

And, from a marketing/ROI standpoint, that concerns me. According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on Generation X, and all the remaining were focused on Gen Y/Millennials.” But, perhaps I was not the target?

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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Projects hit roadblocks.

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