Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. million budget for marketing efforts in the state.

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AvidXchange: Association Management

MAY 16, 2017

The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Chris’ software leadership experience includes executive management, general management, sales, marketing, and corporate development roles at Fortune 100 and venture-backed startups. Software continues to eat the world.

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The Hourglass Blog

AUGUST 15, 2011

Monday, August 15, 2011. Daring to Lead 2011. I blogged a bit about their 2006 study , so thought I would give the 2011 update a read as well. Daring to Lead 2011 seems to indicate that this is no longer the worry. August 20, 2011 7:44 PM. August 21, 2011 3:25 PM. Developing Millennial Leaders.

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YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. ©1998–2011, YourMembership.com Inc.

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The Hourglass Blog

SEPTEMBER 19, 2011

Monday, September 19, 2011. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. skip to main | skip to sidebar.

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millennials Innovation Leadership Social Media 40

Associations Now

JUNE 25, 2014

Speaking of Millennials … If you’re trying to hit the boomers and the millennials, make sure you aren’t forgetting your online presence. And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. In the U.S. They represented nearly one quarter of the total U.S.

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The Hourglass Blog

JULY 11, 2011

Monday, July 11, 2011. Were All Millennials Now. Millennials: Tech-savvy, entrepreneurial and independent, they tend to value work-life balance and meaningful work more than a large paycheque. Now, with the definitions listed above, I think Im going to start being a Millennial. July 13, 2011 7:24 AM. Image source.

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Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Are you seeing a surge in GenX and millennial volunteers?

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SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. When I’m giving presentations and/or leading discussions about millennials in the work force, I always (I mean every time) get asked about what do we do about millennials who work while texting, talking, Tweeting and/or listening to their iPods?

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The Hourglass Blog

JANUARY 1, 2011

Saturday, January 1, 2011. Are You Looking Forward to 2011? And to that end, I have a challenge for you in 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). Are You Looking Forward to 2011? skip to main | skip to sidebar. Communication. Encore Careers.

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millennials Leadership Innovation Social Media 40

SCD Group

FEBRUARY 8, 2016

And, from a marketing/ROI standpoint, that concerns me. According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on Generation X, and all the remaining were focused on Gen Y/Millennials.” But, perhaps I was not the target?

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Associations Now

JUNE 8, 2016

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales.

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Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. million square feet during the first six months of the year—the highest level since 2011. If you’re sick of hearing about millennials, join the club. Looking for a new office in DC? No, really.

Marketing 40

Marketing Certificate DC Virginia 40

Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one.

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YourMembership

JULY 20, 2012

” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. Smith is the Director, Inbound Marketing at YourMembership.com. ©1998–2011, YourMembership.com Inc. There’s quite a firestorm brewing on the social webs. What say you? Advantages.

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Social Media Software Price Membership Management 150

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. The 2011 ASAE Tech show featured a simpler app that contained just the schedule and a list of exhibitors.) Your pricing and member benefits need to reflect that.

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YourMembership

APRIL 24, 2012

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. ©1998–2011, YourMembership.com Inc.

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Eric Lanke

SEPTEMBER 26, 2011

Monday, September 26, 2011. The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Eric Lanke. Association executive and author.

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The Hourglass Blog

FEBRUARY 20, 2011

Sunday, February 20, 2011. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. February 22, 2011 8:49 AM.

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The Hourglass Blog

JANUARY 2, 2012

2011 has drawn to a close, and that means its time to close up shop here at The Hourglass Blog. Despite my September 2011 announcement that I was moving to a new blog, traffic here at Hourglass has remained strong, allowing 2011 to post some of the best numbers in the blogs history. Developing Millennial Leaders.

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The Hourglass Blog

NOVEMBER 2, 2010

This is another one of those posts challenging the assumption that as Millennials storm their way into the workforce theyre going to radically change the landscape and force organizations to adapt to their idiosyncratic ideals in order to harness their power and survive. Millennials arent any different. Millennial: Yes we are!

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Leading Learning

JULY 12, 2021

For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. About the Authors. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. Find Maddie at propelnow.co.

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The Hourglass Blog

DECEMBER 26, 2011

Monday, December 26, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Its Not Innovation If It Only Serves You. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. at 7:00 AM.

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Innovation millennials Social Media Maine 40

The Hourglass Blog

DECEMBER 19, 2011

Monday, December 19, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Innovation Does Not Happen Online. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Posted by Eric Lanke.

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Innovation millennials Social Media Maine 40

The Hourglass Blog

DECEMBER 12, 2011

Monday, December 12, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. What Race for Relevance Inadvertently Taught Me About Committees. At the end of this year I will no longer be posting here at The Hourglass Blog. Communication. Governance.

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The Hourglass Blog

DECEMBER 5, 2011

Monday, December 5, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Calling Everyone (Not Just Boomers): Which Battle Are You Fighting? At the end of this year I will no longer be posting here at The Hourglass Blog. Communication.

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The Hourglass Blog

NOVEMBER 28, 2011

Monday, November 28, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

NOVEMBER 21, 2011

Monday, November 21, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Things Ive Learned from Being a Board Member. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. at 7:00 AM.

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The Hourglass Blog

NOVEMBER 14, 2011

Monday, November 14, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Which Committee Are You On? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. has just gone up there.

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The Hourglass Blog

NOVEMBER 7, 2011

Monday, November 7, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Secrets of Innovation. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. Posted by Eric Lanke. at 7:00 AM.

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Innovation millennials Social Media Committee 40

The Hourglass Blog

OCTOBER 31, 2011

Monday, October 31, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). skip to main | skip to sidebar. Race for Relevance is a Negotiating Position. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. at 7:00 AM.

millennials 40

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The Hourglass Blog

SEPTEMBER 26, 2011

Monday, September 26, 2011. The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Developing Millennial Leaders. Millennials.

Committee 40

Committee Report millennials Innovation 40

The Hourglass Blog

AUGUST 29, 2011

Monday, August 29, 2011. Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. August 30, 2011 11:37 AM. August 30, 2011 8:31 PM. December 14, 2011 12:59 PM. Millennials.

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SCD Group

JANUARY 3, 2013

fell from 518 million to 475 million in the past decade and it declined for the fifth consecutive year in 2011. Will Millennials continue engaging in your profession or industry at the same rate as Boomers? That could describe many associations too. Golf’s challenges. The number of annual rounds played in the U.S.

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Marketing Boston Case Study Course 40

Association 141+

DECEMBER 8, 2011

Thursday, December 8, 2011. ASAE is running a free Introduction to Association Careers Day in Washington, DC on December 14, 2011 if you are in town - check it out! Labels: ASAE , association , association careers , career choice , jobs opportunities , millennial chat , millennials. ▼ 2011. (15). at 12:24 PM.

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The Hourglass Blog

MAY 11, 2011

Wednesday, May 11, 2011. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011.

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The Hourglass Blog

AUGUST 1, 2011

Monday, August 1, 2011. Developing Millennial Leaders. Millennials. Daring to Lead 2011. ▼ 2011. (61). Daring to Lead 2011. skip to main | skip to sidebar. The Season of Innovation. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. GenX Perspectives.

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