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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. 1st ASAE association executives association leadership associations SCD Group'

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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

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Association Subculture: Benefit Corporation Standards Institute, Inc.

Association Subculture

Monday, April 9, 2012. California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to provide leadership, education and training for your member companies/professionals on this new, unique, and competitively advantageous corporate form?

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Association 141+: The Grassroots Innovation Leader

Association 141+

Sunday, July 8, 2012. On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. 1 comment: Reagan July 15, 2012 8:34 PM Hi! ▼ 2012. (9). Social Media And Events Continue To Grow: 2012 Research. Quick clicks: July 26, 2012.

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You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

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Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). SmartBlog on Leadership. ► 2012. (23). If this cartoon hits you in the same way, then you know where my association counterparts have been for the past few decades. Yep - Ferris Bueller was a righteous dude. advocacy. (1).

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Association Law Blog: Facts Association Executives Need to Know.

Association Law

Antitrust laws are set forth in the Sherman Act, Federal Trade Commission Act, the Clayton Act, the Robinson-Patman Act, and California’s Cartwright Act, among other statutes. Allocation or division of markets or geographical divisions of markets among competitors. Antitrust liability is NOT just for big business anymore.

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