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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Who was the second person to fly non-stop, solo across the Atlantic? Rule #5: Be Fast!

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Strategic Communications: The Simple Way to Sell Your Association

Association Adviser

April 2012 -- Marketing & Communication As associations continue to search for answers to the information overload and clutter challenge, Naylor Marketing Manager Dana Plotke and California Apartment Association - Tri-County Executive Director Joshua Howard offered some valuable clues at the recent CalSAE Elevate 2012 conference in Newport Beach, Calif. (..)

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Associations Note: Being 1st to Market Still Relevant

SCD Group

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

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Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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Dunkin’ Donuts and the Art of Rebranding

Associations Now

The rebranding experiment, which will first be seen at a Pasadena, California, location, appears to be driven by changes in the company’s business model. The Florida Yacht Brokers Association represented a broader share of the yacht market than just Florida, so it renamed itself last year. . “While we remain the No.

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State Restaurant Group Backs Transgender Workplace Project

Associations Now

The California Restaurant Association put its support behind a member-launched project that helps to connect transgender people with jobs in the restaurant industry. The California Restaurant Association is backing a project started by one of its members that will help reduce the high rate of unemployment among the transgender community.

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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members. Visit Us at These Important Industry Events.

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