Associations Note: Being 1st to Market Still Relevant
SCD Group
NOVEMBER 26, 2013
We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Who was the second person to fly non-stop, solo across the Atlantic? Rule #5: Be Fast!
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