Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Social Media. (5).

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The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Its part of an effort by my state association executives society to define an evidence-based model of innovation for the association community.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2012. (18). Using Social Media to Recruit Staff.

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Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

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AMR Management Services

MARCH 29, 2011

That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? A video or a white paper? A website or social media? ► 2012. (30). Ag Media Summit. This is all content. Alpha Zeta.

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Library Newsletter Kentucky Content 64

The Hourglass Blog

JANUARY 16, 2011

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Communication. Social Media. ► 2012. (1). About This Blog.

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The Hourglass Blog

SEPTEMBER 5, 2011

Communication. Social Media. ► 2012. (1). Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description? About This Blog. Baby Boomers.

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The Hourglass Blog

MARCH 27, 2011

The WSAE white paper on innovation talks about the need to understand the mind of your community. By doing what Haque recommends that becomes elementary because the community is no longer something external to your organization, something difficult to understand whose needs you still must serve. Communication.

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The Hourglass Blog

JULY 17, 2010

Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. This white paper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Communication.

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The Hourglass Blog

AUGUST 29, 2011

In fact, instead of just complaining about the flew, it makes me want to jump in and help correct it since I am invested in the larger community and what it is trying to accomplish. Communication. Social Media. ► 2012. (1). August 30, 2011 11:37 AM. Eric Lanke. Exactly, Jeffrey. That's real loyalty.

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Membership Marketing

SEPTEMBER 13, 2010

For example, social media can be fun and it can produce a good membership ROI, but if it takes up time that could be spent on more productive media, then it may not be the best investment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Social Media.

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The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Communication. Social Media.

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The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. Social Media. ► 2012. (1). Like Sands Through the Hourglass. About This Blog. Why Another Blog?

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. I need to use direct mail, email, telemarketing and social media for each campaign.

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The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Communication. Social Media. ► 2012. (1). Like Sands Through the Hourglass. About This Blog. Why Another Blog? Meet Your Bloggers. Guest Bloggers. Jennifer Alluisi. Discussion Topics. Association Management.

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Membership Marketing

APRIL 9, 2010

• Social Media Ads. • Affinity Media. As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. ► 2012. (18). The Correlation of Social Media Usage and Membersh. Quick clicks: July 26, 2012.

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Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. The magical world of social media accelerated the hunt. communications. (4). community. (3). social media. (3). ► 2012. (23). The second made me really, really angry. advocacy. (1).

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Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

AUGUST 10, 2010

Channels – In some social media that I monitor, I hear the question posed, “should I move my renewal efforts from mail to email?” What seemed to most positively impact renewals was adding additional communication channels. ► 2012. (18). Quick clicks: July 26, 2012. Social Media. (5).

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Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Social Media. (5). Social Networking. (6). Let"s Talk!

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Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2012. (18). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

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Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2012. (18). Quick clicks: July 26, 2012.

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GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Member Engagement Products America Marketing 60

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Discussion boards/online communities. Social media feeds/conversations. Program outlines/white papers. You must then communicate and share this content with others.

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SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Any special communications, outreach, bonuses, and so forth?". Like advertising in the mass media, the traditional member marketing worked well before 2010.

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Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. February 4, 2012 7:18 PM. February 5, 2012 10:04 AM. communications. (4). community. (3). social media. (3).

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Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2012. (18). Using Social Media to Recruit Staff. Social Media. (5).

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The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

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