Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast white paper on that topic. 8 Build Twitter relationships by retweeting tweets from NYC Women in Communications Inc via Kellen Company. #9 Causeaholic.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

The Hourglass Blog

JULY 17, 2010

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

Innovation 40

Innovation Case Study millennials Leadership 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Recruiting Recruitment 40

The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Communication. ► 2012. (1).

Innovation 40

Innovation Wisconsin millennials Leadership 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Communication. ► 2012. (1).

Innovation 40

Innovation millennials Leadership Social Media 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Recruiting 40

The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Communication. ► 2012. (1). But perhaps Oslo University Hospital shows us that there are other ways to skin that cat.

Innovation 40

Innovation millennials Leadership Process 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. ► 2012. (18). May 24, 2010 10:19 AM. Belinda Moore (formerly Busoli). May 26, 2010 8:51 PM.

Marketing 40

Marketing Survey Price Cost 40

The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Communication. ► 2012. (1). Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Like Sands Through the Hourglass. About This Blog. Why Another Blog? Meet Your Bloggers.

Innovation 40

Innovation millennials Case Study Social Media 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Let"s Talk!

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2012. (18). Quick clicks: July 26, 2012. growth strategies. (4).

Marketing 40

Marketing Survey Social Media Price 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Subculture

SEPTEMBER 28, 2009

I navigated a world of suits and Dilbert-esque arguments over policies, procedures and white papers. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2012. (23). advocacy. (1).

Association Management 100

Association Management San Diego Social Media United States 100

Membership Marketing

AUGUST 10, 2010

What seemed to most positively impact renewals was adding additional communication channels. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert.

Content 100

Content Newsletter Social Media Case Study 100

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Any special communications, outreach, bonuses, and so forth?". I didn’t have a problem with these strategies. First, go to the Content Marketing Institute and sign up for their blogs, white papers and books. Top 5 Roadblocks to Association Content (Marketing) Strategy.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. February 4, 2012 7:18 PM. February 5, 2012 10:04 AM. communications. (4). community. (3). strategy. (5).

Leadership 100

Leadership Course Conference United States 100

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

Innovation 40

Innovation millennials Leadership Resources 40