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5 myths to avoid when marketing for associations

MultiBriefs

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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Eric Lanke: The Mind of the Community

Eric Lanke

Monday, January 30, 2012. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

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Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

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Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. at Wednesday, April 04, 2012. Labels: 2012 Benchmarking Survey. ▼ 2012. (18). Quick clicks: July 26, 2012.

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Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. You can access the white paper by signing up with ASI right here.

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Unclogging Your Blog

YourMembership

January 16th, 2012 | Posted in Social Media and Business Trends. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers.

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