Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

MAY 25, 2012

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. I hope that you find the 2012 Report of help as you seek to maximize the membership results for your organization. at Friday, May 25, 2012.

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Membership Marketing

JANUARY 26, 2012

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever. at Thursday, January 26, 2012. ▼ 2012. (18).

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Now that you have a real since of the importance social networks can play, there are a few things you need to know before you dive in: Decide what your “strategy” is with your social network. There are numerous providers of social networking platforms.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. ► 2012. (18). What Strategy Leads to Membership Growth? Publications.

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. at Tuesday, July 17, 2012. July 17, 2012 9:39 PM. ▼ 2012. (18).

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Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey.

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The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Social Media. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke.

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. ► 2012. (18). All of these?

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8).

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Social Media. ► 2012. (1).

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. Shared by Russell Sparkman , president of FusionSpark Media Inc. In fact, I’ve heard it said that content is the currency of Social Media. September 4-6, 2012. Strategy | Content | Discovery. ▼ 2012. Causeaholic. AMR Management Services. Stronger by Association.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Fundraising with Social Media. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

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SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting.

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Let"s Talk!

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SCD Group

AUGUST 6, 2012

Monday, August 6, 2012. Are American Companies (associations) Headed for a Succession Crisis White Paper (19 pages) by Sarah Sladek and Bob LaBombard via Affiniscape The quick answer is Yes! Strategy | Content | Discovery. ▼ 2012. Social Media & Internet have replaced 2 of top 3 r.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. ► 2012. (18). Using Social Media to Recruit Staff. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Let"s Talk!

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). How to Recognize a Good Strategy? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Post a Comment.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. at Wednesday, June 20, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Tony Rossell.

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Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Email This BlogThis! Share to Twitter Share to Facebook.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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SCD Group

JULY 30, 2012

Monday, July 30, 2012. Social media are tools. Company pages are a good way to provide content through status updates that link to white papers, articles, videos, eBooks, and other evidence of the organization’s thought leadership. September 4-6, 2012. Strategy | Content | Discovery.

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Membership Marketing

OCTOBER 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Does Wal-Mart Announce a Price Increase?

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Membership Marketing

JULY 27, 2010

► 2012. (18). Practical Uses of Social Media for Association Mar. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Let"s Talk! 2 days ago.

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Membership Marketing

DECEMBER 8, 2009

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

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Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

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Membership Marketing

DECEMBER 13, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Does Wal-Mart Announce a Price Increase?

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Membership Marketing

JULY 26, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Does Wal-Mart Announce a Price Increase?

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Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association.

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Membership Marketing

JULY 5, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Does Wal-Mart Announce a Price Increase?

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