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5 myths to avoid when marketing for associations

MultiBriefs

Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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Eric Lanke: The Mind of the Community

Eric Lanke

Leadership. Monday, January 30, 2012. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Innovation. Member Engagement.

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Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Leadership. Monday, March 19, 2012. If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Reply Delete Eric Lanke March 19, 2012 9:11 PM Thanks, Ann.

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The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Not in reality! Do you have any thoughts in this regard?

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The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.

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SCD Group: 8 Great Articles to Help Associations Grow with Content.

SCD Group

Monday, July 30, 2012. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. September 4-6, 2012. Strategy | Content | Discovery. AMR Management Services. Columbus, Ohio.

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The Hourglass Blog: Principles of Innovation

The Hourglass Blog

By examining how innovation is successfully employed by the organizations profiled we hope to identify practical strategies for applying innovation in the association environment. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. Leadership.