article thumbnail

What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Get schooled in how the Boss of Big Data (aka the 2012 Obama campaign) did it. Hey, lots of people have been writing interesting stuff! Jumping on the Big Data bandwagon?

article thumbnail

Eric Lanke: The Mind of the Community

Eric Lanke

Leadership. Monday, January 30, 2012. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Leadership. (22).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 myths to avoid when marketing for associations

MultiBriefs

The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining. Since 2012, the video has attracted fewer than 900 views. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

article thumbnail

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Leadership. Monday, March 19, 2012. If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Reply Delete Eric Lanke March 19, 2012 9:11 PM Thanks, Ann.

article thumbnail

Eric Lanke: Recipes for Innovation

Eric Lanke

Leadership. He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction. Leadership. (22). ► 2012. (45). Eric Lanke. Association executive and author. Innovation. Member Engagement. Generations. Books Read. Monday, September 5, 2011. Newer Post.

article thumbnail

The Hourglass Blog: Association Advantages for Innovation

The Hourglass Blog

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. ► 2012. (1). skip to main | skip to sidebar. Saturday, August 28, 2010. Not in reality!

article thumbnail

The Hourglass Blog: Next Steps for Association Innovation

The Hourglass Blog

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.