Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. We look forward to more great insights from you in 2012. I hope you have a great 2012. ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Tools 40

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Membership Marketing

JULY 17, 2012

Tuesday, July 17, 2012. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. at Tuesday, July 17, 2012. July 17, 2012 9:39 PM. ▼ 2012. (18).

Marketing 40

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. at Wednesday, June 20, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. Publications.

Marketing 40

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Publications.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Growth Strategy. (43).

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Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. ► 2012. (18). All of these?

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Newer Post.

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements. Publications.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

OCTOBER 20, 2011

April 17, 2012 7:51 AM. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Email This BlogThis! Share to Twitter Share to Facebook.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

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Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. at Tuesday, June 05, 2012. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

DECEMBER 8, 2009

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Does Wal-Mart Announce a Price Increase? Let"s Talk! Twitter Updates. Blog Archive.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 13, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

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Membership Marketing

JULY 26, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Marketing 40

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Membership Marketing

JULY 5, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Sample 40

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Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Speaking Engagements. Speaking Engagements.

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Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Tony Rossell. Email This BlogThis!

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Membership Marketing

FEBRUARY 16, 2011

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Survey 40

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Membership Marketing

OCTOBER 4, 2010

Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Price 40

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Membership Marketing

MARCH 31, 2011

So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Post a Comment.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

DECEMBER 9, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

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Membership Marketing

NOVEMBER 12, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 26, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Price 40

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

JANUARY 19, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

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Membership Marketing

DECEMBER 31, 2009

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 27, 2010

► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Let"s Talk!

Marketing 40

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Membership Marketing

MAY 3, 2010

► 2012. (18). What Strategy Leads to Membership Growth? Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Does Wal-Mart Announce a Price Increase?

Price 40

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Membership Marketing

AUGUST 4, 2011

And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. June 21, 2012 4:03 AM. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Post a Comment.

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