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How a Sharpened Focus on Mission Upped Revenue, Membership

Associations Now

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Here’s some tips on how you can do the same.

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Age Doesn't Matter. Goal Does. - Friday Fix

YourMembership

July 20th, 2012 | Posted in Social Media and Business Trends. But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. 2 Comments to “Your Goal for Social Media – Friday Fix” Frank says: July 22, 2012 at 8:41 pm. Corporate Responsibility.

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As Coffee Loses Its Punch, Tea Association Steeps In Industry Growth

Associations Now

It’s striking to see millennials and American audiences gain a love for tea because it’s always been found that older people covet this mild beverage, while younger ones opt for coffee. Millennials are changing the status quo, making them equal. locations in 2012. ” A Cultural Shift.

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SCD Group: Ready or not, here comes Gen Y: Is your association.

SCD Group

Wednesday, May 23, 2012. I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. If you want a graphic illustration of a Millennial, please read Disassociation: Associations and the Reality of Irrelevance. ▼ 2012.

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Apples and Oranges: Why Counting Members Isn’t Always Useful

Associations Now

More on AIGA and AAM Learn more about how AIGA and AAM overhauled their membership structures: •[Both AIGA and AAM] “ Two Associations Go With Tiered Memberships ,” September 19, 2012. •[AAM] AAM] “ Membership Memo: Final Countdown ,” December 1, 2012. AIGA] “ Want Your Members’ Opinions on Strategy?

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10 Ways to Communicate Better with Instagram

Association Adviser

On Thanksgiving Day 2012, more than 200 Thanksgiving-tagged photos were uploaded every second. Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. That’s a lot of turkey. In June, the app introduced video capability.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). Relevance is what drives both dues and non-dues revenue.” Charles Popper, Naylor.