Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Building up a team isn’t always easy.

Team 61

Team Marketing California Survey 61

Associations Now

JUNE 7, 2013

Here’s one I learned about last week while attending the Exhibition & Convention Executives Forum : attendee recruiter. Lippman made his case for adding the position: “We all know attendees are required for meetings to even exist and then thrive—bringing in money and serving as ambassadors for recruiting others to attend in the future.

California 40

California Recruiting Recruitment Team 40

Associations Now

SEPTEMBER 14, 2016

Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement. To make it all work, Whitaker says AMCP provides a clear job description for committee members at the start of the volunteer recruitment process.

Committee 40

Committee Recruiting Recruitment California 40

Associations Now

MARCH 19, 2014

Then: In 2012, the California Dental Association created a new position for 25-year staff veteran Terry Fong: member concierge. That information has helped us understand what resonates most with current members as well as members of new target audiences we plan to recruit going forward. A Phone Call to Every New Member at CDA.

Analysis 40

Analysis Cost California Project 40