article thumbnail

The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. It’s a relevant question, and one that many major advertisers are asking. In 2018, the Association of National Advertisers (ANA) found that 78 percent of its U.S.

Team 71
article thumbnail

Social Media Roundup: Spot the Successful CEOs

Associations Now

— juliekehoe (@juliekehoe) September 12, 2013. you’ll do well to look in California; it’s the state with the most companies with successful executives. — Nathan McCavery (@nathan_mccavery) September 12, 2013. The details, and more, in today’s Social Media Roundup: Where’s Waldo? In the U.S., Study up. "Rocking

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Staff Roles for Meetings and Events

Associations Now

Here’s one I learned about last week while attending the Exhibition & Convention Executives Forum : attendee recruiter. Lippman made his case for adding the position: “We all know attendees are required for meetings to even exist and then thrive—bringing in money and serving as ambassadors for recruiting others to attend in the future.

article thumbnail

A Welcome Role for the Membership Committee

Associations Now

Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement. To make it all work, Whitaker says AMCP provides a clear job description for committee members at the start of the volunteer recruitment process.

article thumbnail

Catching Up With Membership Stories, Part 2

Associations Now

Then: In 2012, the California Dental Association created a new position for 25-year staff veteran Terry Fong: member concierge. That information has helped us understand what resonates most with current members as well as members of new target audiences we plan to recruit going forward. A Phone Call to Every New Member at CDA.