The Pros and Cons of an Internal Marketing Team
Associations Now
FEBRUARY 25, 2020
members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. Con: Groupthink.
Let's personalize your content