Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

FEBRUARY 25, 2020

You’ll need to recruit and train the right people. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. Building up a team isn’t always easy. First, there is the talent. Con: Groupthink. And who can argue with fresh and exciting?

Team 71

Team Marketing California Survey 71

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. The Content Strategy Conversation: Making Your Education Resonate. You’ve probably heard the term “content strategy.” Host: PCMA. Fri 3/15 at 1 p.m. – 1 CAE credit.

LMS 170

LMS Price DC Washington 170

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. Tue 7/27 at 1 p.m. Host: OnBoard.

Video 195

Video Technology Content Strategy 195

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. How to build a successful content marketing strategy from scratch. Nellie Bowles and Noam Scheiber explain why this bill must be amended. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Join KiKi virtually at the California Society of Association Executives ELEVATE! . A must-read. Tue 4/4 at 12:30 p.m.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Monetizing Virtual Events: Building Sponsorship Strategies.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Arc 3 Communications

JULY 21, 2021

In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Adviser

FEBRUARY 26, 2018

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing.

Boston 62

Boston California Iowa New Jersey 62

Associations Now

SEPTEMBER 14, 2016

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. Meanwhile, executing a full-fledged membership operation is beyond the scope of a volunteer role, but member-to-member connection can be invaluable to recruitment, retention, and engagement.

Committee 40

Committee Recruiting Recruitment California 40

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Associations Now

SEPTEMBER 12, 2013

you’ll do well to look in California; it’s the state with the most companies with successful executives. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. For every 10 successful CEOs, only four wear glasses. Playing “Spot the CEO”? In the U.S., Study up. "Rocking

Social Media 40

Social Media Case Study California Recruiting 40

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . When it comes to grassroots advocacy, Hildebrand said make sure well-intentioned volunteers are trained in how to contact legislators properly and that volunteers fully understand their role in your organization’s overall outreach strategy.

millennials 60

millennials Ohio Proposal California 60

Association Adviser

JUNE 5, 2017

On the other hand, AGC has just two chapters in California. We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. These 13 chapters encompass different membership bases. AGC of America’s “Why Join?”

America 61

America Team Puerto Rico Discount 61

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Technology for Recruiting Volunteers.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

JULY 15, 2022

With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. Strategies for Creating Nonprofit Engagement (Nonprofit Conversations with Cecilia Sepp, CAE ). Let’s Solve It: How Can an Online Community Support My Overall Strategy?

Technology 39

Technology Marketing Course Education 39

Association Navigator

APRIL 12, 2013

On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. I’m the executive director of one association and the legal counsel to another. The variety is what I like. How Big is the Association/Non-Profit Universe?

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Reid All About it

JULY 22, 2022

Michele Champion, California Association of Marriage and Family Therapists. Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Peggy Hoffman, Mariner Management.

Price 43

Price Technology Strategy Software 43

Velvet Chainsaw

JUNE 3, 2014

California Society of Association Executives (CalSAE) recently held their annual ELEVATE three-day conference in Palm Springs. Recruit volunteers and leaders to help embed connexity and professional development in the meeting design. Conferences that focus on connexity will see continued growth and high attendee satisfaction ratings.

Conference 40

Conference California Tips Education 40

Beth Kanter

SEPTEMBER 28, 2015

Recruiting additional supporters through high quality content and action opportunities. Key to their strategy was using influencers. Has your nonprofit used Instagram as part of its communications strategy successful? Their overall communications goals include: Engaging our supporters quickly. Have you used a contest?

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. California. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). South Dakota.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60

Association Subculture

NOVEMBER 2, 2009

California, in particular, is rife with employment related challenges. New employees are not office "ally" recruitment prospects. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy. (5). They are like barnacles on a ship. generations. (2). governance. (6).

Team 100

Team Leadership Maine United States 100

AssociationChat

APRIL 5, 2022

California was one of the first that they’re becoming very popular, lots of which are based on the European GDPR. Thanks for the question, Ronald, he’s asked if you know, a maturity model for cybersecurity and cyber strategy that we kind of recommend. Penny Heyes 13:37. That was introduced a few years ago. Penny Heyes 16:18.

Process 59

Process Course Team Organization 59

AvidXchange: Association Management

MARCH 9, 2023

A couple of notes to back this up: CINC’s latest state of the industry report said “staffing issues including staff burnout” and “recruitment” were cited as growing concerns for management companies. Content Strategy Manager, AvidXchange Guests: Jarrett Tran, Sr. Right, because there are certain states that have differences.

Association Management 130

Association Management Charlotte Report Technology 130