California Recruiting Revenue Strategy 
Reid All About it
DECEMBER 1, 2023
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.
Reid All About it
JULY 21, 2023
Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.
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Reid All About it
NOVEMBER 29, 2019
When you recruit members, you’re inviting them to your organization’s “party.” Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. More info/register.
YourMembership
OCTOBER 16, 2014
While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.
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MARCH 5, 2021
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4. Host: Cvent.
Reid All About it
MAY 1, 2020
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits.
Reid All About it
OCTOBER 16, 2020
If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Content audit. Fri 10/16 at 2 p.m.
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