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Best of the Web: November 2013

Association Adviser

Developing a Successful Student Membership Strategy. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. SmartBlog on Leadership. Tony Rossell. Membership Marketing Blog. Associations Now.

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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. Strategy and ideas never go out of vogue,” said Jordan Bitterman, chief marketing officer at the Weather Company, in an interview with Business Insider. It’s a relevant question, and one that many major advertisers are asking.

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Best of the Web: February 2014

Association Adviser

The Executive (California Society of Association Executives). June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members.

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How the Latino Community Foundation Used Learning and Pivoting to Get Better Fundraising Results

Beth Kanter

The Latino Community Foundation (LCF) is the premier Latino fund in California. It unites diverse advocates, allies, and inspires philanthropists to work together to build a better California. We quickly responded to DACA, the new policy and we adjusted the strategy as necessary. What was the goal of your campaign in 2013?

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A Welcome Role for the Membership Committee

Associations Now

A common refrain among association governance experts is that a board of directors should focus on strategy and leave the execution to staff. One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike.

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Are You Doing Enough to Prevent Link Rot?

Associations Now

Associations Win Webbys Last month’s Webby Awards brought home the bacon for two association websites: Visit California , which won top honors in the category, and the volunteer platform Do-It.org , which won the People’s Voice award. ” Perma.cc, introduced in late 2013, was born of these concerns.

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5 Super Questions for Associations and Association Publications

SCD Group

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. 7 2013 Super Bowl Ads Favor URLs, Hashtags –Not Facebook. Key Elements: The Post-Standard in Syracuse, N.Y., It will hardly be the last. Perpetuating the status quo was not an option."