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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.

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Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. SmartBlog on Leadership. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Dan Varroney. Potomac Core Consulting. Bill Rosenthal. Tony Rossell.

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Association Brain Food: 2.9.24

Reid All About it

For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. It’s pretty swoony on swordfish steaks or any other fish. More info/register.

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Understanding Generation X: A Guide for Associations

MemberClicks

But Baby Boomers are retiring now, and Gen X now makes up over 50% of leadership roles around the world. For professional associations especially, there’s a major potential here for new members. Member engagement surveys are a great way to stay in tune with what your members want.

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

We wanted to encourage associations to consider the importance of their customers’ view point, as well as their members’ perspective, but also to put the spotlight on professional communities outside of the USA who are engaged with US-headquartered associations and specifically address the question of relevance and ROI.

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An Association Rebrand From Start to Finish

Association Success

When we had a change of leadership, branding became a hot topic so we jumped on the opportunity to make changes. Our branding had to communicate a new message to a younger generation, but also validate Gen X, Baby Boomers and older generations who have been part of SWE for so long. Membership Changes.

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The Folly of Suppressing Overhead

Eric Lanke

Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." Are you attending the 2013 ASAE Marketing, Membership and Communications Conference? Walking the Walk of Deep Member Engagement" will be held from 10:15 to 11:30 AM on Wednesday, June 5, 2013.