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Members Hire Tomorrow’s Associations

Potomac Core

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Lori Anderson.

Industry 144
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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Adding to the cost pressure: Creating an in-house team often means staying on top of the latest technology and software. Building up a team isn’t always easy. Con: Groupthink.

Team 60
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Feeling the Burn(out)

Higher Logic

In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers. Resistance to social technology in their organization. Rather than excitement, you feel angst when thinking of engagement strategies. This strategy keeps everyone’s eye on the ball.

Maine 120
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New Survey Highlights Challenges Facing Small-Membership Associations

Associations Now

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Our survey report offers an opportunity to benchmark against other similar organizations in terms of budgets, membership recruitment, and retention strategies and more.

Survey 40
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This Nonprofit Could Help Fight Terrorism, but Critics Are Torn

Associations Now

The Counter Extremism Project is hoping to combat terrorism with technology that’s already being used to block graphic content from social networks. But the strategy has some critics questioning whether the benefits are worth the cost to free speech. Social networks have a strong incentive to use the technology, Wallace said.

Boston 48
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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.

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Direct Mail Remains a Productive Channel for Membership Marketing

Membership Marketing

“With more than 15 years of experience developing marketing strategies to increase membership and member benefits,” Mills says, “I have the most confidence in direct mail … Direct mail provides legitimacy to our organization and its cause, and provides the vehicle for email and social media campaigns to be successful. What’s the bottom line?