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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Now, he's head of Structure3C, a community strategy firm. She’s currently investing much of her time and energy into more research around what really makes communities successful and bringing a much-needed focus on data-driven strategy to the community industry. Follow Bill on LinkedIn. Matt Lawson. Follow Heather on LinkedIn.

Software 317
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Members Hire Tomorrow’s Associations

Potomac Core

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Lori Anderson.

Industry 144
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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Technology cuts both ways. Regular Association Adviser readers may have noticed a plethora of instapolls about technology recently. You just have to be ready to catch the wave when the wave comes.

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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. You’ll need to recruit and train the right people. Adding to the cost pressure: Creating an in-house team often means staying on top of the latest technology and software. Building up a team isn’t always easy. Con: Groupthink.

Team 70
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Feeling the Burn(out)

Higher Logic

In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers. Resistance to social technology in their organization. Rather than excitement, you feel angst when thinking of engagement strategies. This strategy keeps everyone’s eye on the ball.

Maine 120
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This Nonprofit Could Help Fight Terrorism, but Critics Are Torn

Associations Now

The Counter Extremism Project is hoping to combat terrorism with technology that’s already being used to block graphic content from social networks. But the strategy has some critics questioning whether the benefits are worth the cost to free speech. Social networks have a strong incentive to use the technology, Wallace said.

Boston 63