2014 Certificate Marketing Process 
Reid All About it
OCTOBER 6, 2023
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.
Higher Logic
NOVEMBER 8, 2018
This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32
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Associations Now
APRIL 14, 2019
It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. Rops, FASAE, CAE.
YourMembership
JULY 27, 2015
Trends in adult learning all point to online learning as preferred choice for continuing education and certification for professionals. These included cost and time savers that could prove extremely valuable when you are ready to being the selection process. Standing pat is no longer an option.
Higher Logic
SEPTEMBER 15, 2016
CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. Leveraging education and certification. CXPA introduced the certification exam in 2012, but did not include any prep materials or courses.
Forj
MARCH 2, 2021
The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5
Leading Learning
MAY 24, 2022
It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).
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