Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. And we want to take our marketing to the next level with tools to help us parse that data, or even, y’know, make our tweets prettier.

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Spark Consulting

SEPTEMBER 5, 2013

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference. What do you want to learn?

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Delcor

SEPTEMBER 12, 2023

To a large extent, your fate will be determined by how well you handle one critical part of the project process: requirements analysis (RA). Using their deep knowledge of the association technology market, they know how to help associations leverage technology. Good RA takes the mystery out of the matchmaking process.

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Associations Now

JANUARY 9, 2015

Registration for meetings and events is about more than the process. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats.

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

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Associations Now

DECEMBER 23, 2014

Here’s a look back at the most popular Associations Now stories of 2014. You, dear readers, have covered a lot of ground in 2014. 2014′s Most-Viewed Stories. 2014′s Most-Shared Stories. Most viewed: How Storytelling Defines Your Brand , by Mark Athitakis, May 5, 2014. ” Staying Power.

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Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point. Smaller Networks, More Value.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

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Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. Now, let's go back to that 90-9-1 principle for a minute.

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Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. While the company doesn’t provide specific counts, in 2014, Salesforce reported that it had 1.5

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Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Editor’s note: This post was originally published in March 2014 by Joshua Paul. When it’s good, it’s great, but when it’s bad, we worry. src="[link].

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Associations Now

APRIL 5, 2019

Since 2014, the Baltimore-based nonprofit Humanim, which operates a large number of social-good initiatives in Maryland and Delaware, has contracted with the city through its Details Deconstruction arm. For one thing, the material can be resold—something Humanim does on its website Brick + Board.

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Associations Now

NOVEMBER 24, 2019

But the process can be fraught with complications. It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Every association that launches a foundation does so with good intentions.

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Associations Now

JANUARY 7, 2014

The Chromebook, which saw a big surge in market share during 2013, has a lot of the stuff the average user needs at a smaller price than much of its competition. (It You put all this work into effectively positioning yourself in the market. You put all this work into effectively positioning yourself in the market. The reviews?

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Associations Now

APRIL 1, 2019

Some of the world’s biggest companies are joining forces to make the process of buying renewable energy just a bit easier. In a news release, REBA Board Chair Michael Terrell, the head of Google’s energy market strategy, said that the goal of the organization is to ease what hasn’t always been a simple process.

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YourMembership

JULY 27, 2015

These included cost and time savers that could prove extremely valuable when you are ready to being the selection process. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind. Standing pat is no longer an option.

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Associations Now

APRIL 24, 2014

According to the 2014 “ Study on Nonprofit Investing ” (SONI) [PDF], more than half of you (if you’re being honest) are probably answering no. Those with specific allocation targets fared better for the second year in a row, suggesting there is value in adding formality or discipline to the investment process,” Gogarty said.

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Potomac Core

SEPTEMBER 14, 2016

How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? Cost and revenue considerations also play important roles in the assessment process. Take the Temperature of the Entire Value Chain . Breakthrough Associations.

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Associations Now

APRIL 14, 2019

NBCOT CEO Paul Grace, CAE, says the association had been testing the program since 2014 and that it rooted the program in a 2008 National Academy of Medicine report on the competencies that workers in fields like occupational therapy would need in the coming years. Your market research is in beta-testing of those systems.”.

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Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. It was also vital during the planning process as NICSA tinkered with its options. Where are your association’s sneckdowns?

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Associations Now

OCTOBER 23, 2018

I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In the process of trying to come up with our new theme, one of my graphic designers came to me and said, ‘I would really like to turn the poo emoji into a swirl of ultrasound gel.’ Once they devised the series, Stafford pitched the idea to her CEO. “He

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Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

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Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

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Marketing Conference Boston Content 28

Eric Lanke

DECEMBER 31, 2018

It was inspired by the take-down of strategic planning in Humanize , and in it I pledge to stop using that term to describe the messy, constantly evolving process my association uses to determine our direction and set our objectives.

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Spark Consulting

JULY 15, 2014

It needs a clearly defined process. A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. Copyright, ASAE: The Center for Association Leadership, July 2014, Washington, DC. Share your experiences in the comments.

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Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

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Associations Now

SEPTEMBER 20, 2018

In a new post for the YourMembership blog , Peggy Smith, Community Brands’ director of marketing and membership solutions, notes that when new members join, they often form opinions fast, and they need some guidance on how to get involved. Here’s where Raphael got with the process. People aren’t happy.).

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Associations Now

APRIL 11, 2019

“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Rather than exclude one of its biggest members, BA saw an opportunity to be more flexible in response to market forces. “We

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Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Mitch Joel at digitalNow 2014 in Nashville (photo by Bill Sheridan).

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Associations Now

JANUARY 8, 2019

“Our bylaws put them in a gray area, where they were selling more than a quarter of their beer on premises, but still selling out in the market too,” Gatza says. Consider market forces affecting members. Rather than exclude one of its biggest members, BA saw an opportunity to be more flexible in response to market forces. “We

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Association Adviser

JULY 10, 2017

AC: I spent most of 2014 following the production process, or the journey of a pig, if you will, from insemination to the plate. My division brought marketing to the intersection of business, government and education. I worked with those on the farming operations side as well as in the processing side.

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Associations Now

JANUARY 28, 2014

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. Changes require training, and the IT department needs a process to implement big things.

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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Higher Logic

AUGUST 18, 2016

Online communities have many functions for your organization, from content creation to marketing intelligence, but for the customers, they often play an enormous part in their experience. Communities do not thrive because of lists or products or processes. Vibrant and multi-dimensional. A community is multi-dimensional and vibrant.

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