Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. To ensure that you’re compliant, “organizations should take a close look at their sign-up process,” Rothermel says. That period ended July 1.

Marketing 54

Marketing Email Marketing Class System 54

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. How can your membership organization and community help to solve them?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. — Sandra Giarde, CAE (@sgiarde) June 17, 2014. . — Sandra Giarde, CAE (@sgiarde) June 17, 2014.

Social Media 40

Social Media Newsletter Tools Conference 40

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014. Other Good Reads.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point. Smaller Networks, More Value.

Strategy 40

Strategy Marketing Social Media Process 40

Association Adviser

JULY 10, 2017

a communications agency. Andy spoke with us about transitioning into association management from a background in journalism and communications, how he’s balancing work with earning a master in business administration, and the importance of being passionate about your industry’s mission if you want to be successful at association work.

North Carolina 117

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Associations Now

OCTOBER 23, 2018

Emoji have become a ubiquitous form of communication and expression in the digital age. I’ll let Kelly Stafford, CAE, chief marketing officer at SDMS, explain. “In In addition to using it for marketing and merchandise, he said, ‘Well, what about an actual sticker pack for the app store?’”.

Social Media 81

Social Media Revenue Products Examples 81

Higher Logic

AUGUST 18, 2016

Online communities have many functions for your organization, from content creation to marketing intelligence, but for the customers, they often play an enormous part in their experience. The foundation upon which a community is built has two parts: technical -- what the platform has to offer -- and social.

Innovation 120

Innovation Maine Education Products 120

Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. She’s successful because she knows her community and gives them what they want.

Nashville 150

Nashville Oregon Social Media Press Release 150

Aaron Wolowiec

SEPTEMBER 2, 2014

Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from? Communicate. Priorities clash. Decisions stall.

Nashville 100

Nashville Analysis Review Communications 100

Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). The Growth of Mobile. I can’t remember the last time that happened. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60

Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

Certificate 120

Certificate Texas Resources Member Experience 120

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Use Data to Strengthen Yo ur Relationships. Form Strategic Alliances.

Association Management 150

Association Management Guidelines Resources Cost 150

ISAE

OCTOBER 12, 2023

Armed with an association-specific website builder, your nonprofit can breeze through the entire web development process and create a final product that both your team and your members will be proud of. A consistent brand across your website communicates professionalism to your prospective members.

Tips 52

Tips Social Media Resources Directory 52

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement. “We Develop an edge in the sales process.

Case Study 84

Case Study Resources Software Products 84

Associations Now

JUNE 24, 2014

As a session at ASAE’s 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT department has, your best tool for leveraging their know-how may be to build a good working relationship with them. Communication’s Role in Tech. Here’s why. It's a pain.

Project 40

Project Technology Communications Analysis 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

Case Study 40

Case Study Illinois Process Strategy 40

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Also: how to be the great facilitator. Otherwise, you might miss them entirely.

Case Study 40

Case Study Communications Strategy System 40

Associations Now

MARCH 19, 2014

— Cynthia Remec (@BoardAssist) March 17, 2014. Magazine Senior Writer Ilan Mochari says that when it comes to mastering the hit-making process, leaders should reflect on criticism and question if they’re giving customers the value they deserve.

Pennsylvania 40

Pennsylvania Social Media Communications Conference 40

Association Adviser

MAY 20, 2014

It was created to help marketers, membership coordinators, website managers, event managers, exhibitors and communication professionals better collect data from a single user of your website, apps or other mobile devices. Kelly Donovan is the team leader for online marketing at Naylor. Best of all, it’s still 100 percent free.

Analysis 60

Analysis Report Tools Maine 60

Association Adviser

MAY 20, 2014

feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed.

Technology 60

Technology How To Video Social Media 60

Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. I have an invite.

Email Marketing 40

Email Marketing Tips Analysis Price 40

Beth Kanter

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Beth Kanter

DECEMBER 6, 2013

One of the study’s authors, Mary Trudel, wrote a guest post back in 2011 summarizing the results. They are in the process of updating the study and have some preliminary results to share. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. keep spending level.

Social Media 28

Social Media Survey Report Communications 28

Association Adviser

MAY 20, 2014

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Marketers and demographers have defined these issues. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Conclusion.

Technology 60

Technology millennials Boston Communications 60

Associations Now

JUNE 27, 2014

. “If you’re coming home from work [with a lot] on your mind, and it takes you a half an hour to work it out, and then you solve problems and feel great, maybe that’s your way of processing,” Shallard says. — Lori Ely (@LoriatInformz) June 26, 2014. When More is Less. Think you send too much email?

Newsletter 40

Newsletter Proposal Content Tips 40

Associations Now

AUGUST 25, 2016

After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We We could inform, educate, and inspire them with ways to utilize them more,” she said.

Industry 40

Industry Metro Press Release Video 40

Associations Now

APRIL 24, 2015

Finck’s group, which recently partnered with data analytics firm Umbel , has been on a multi-year journey trying to better understand how it can integrate these tools and processes into the Y’s work. That’s not to say these new data-driven marketing tactics were the lone cause of that jump, but it was the only thing we did different.”.

Austin 40

Austin Texas Tools Examples 40

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. And can those elements be leveraged into niche events and sub-groups of your market? ” Joint conferences and speed-dating.

Revenue 60

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