Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point. Smaller Networks, More Value.

Strategy 40

Strategy Marketing Social Media Process 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. To ensure that you’re compliant, “organizations should take a close look at their sign-up process,” Rothermel says. That period ended July 1.

Marketing 62

Marketing Email Marketing Class System 62

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2014, Dr. Perry assumed management of Effective Training, Inc.,

Education 60

Education Chicago Products Course 60

Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. Member questions about dues raises were addressed. He’s now in remission.

Strategy 47

Strategy District of Columbia DC Price 47

YourMembership

JULY 27, 2015

Present by Tina Turner, VP Client Strategy & Product Development, YM Learning, we took a look at some of the advances in technology that have made implementing a Learning Management System (LMS) more affordable for associations than ever before. If you were unable to attend the webinar you can view a recording by clicking here.

LMS 150

LMS Ohio Learning Management System Cost 150

Associations Now

APRIL 14, 2016

From this, the researchers posited that social media platforms provide “cheap” ways for users to show support by “liking” posts as opposed to donating money, and that the idea of social contagion—which spurred the Ice Bucket Challenge in 2014—is more viable when a campaign asks people to do something that’s free. Please share in the comments.

Social Media 40

Social Media Strategy Discount Tools 40

Potomac Core

SEPTEMBER 14, 2016

How can your organization utilize its strategic planning process to help your members in new and different ways that increase your association’s relevance ? Similar to internal company meetings, association board members prioritize the most impactful strategies. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Associations Now

NOVEMBER 24, 2019

But the process can be fraught with complications. It’s been remarkably successful: Balek says the organization attributes 11 million eye exams since 2014 to its efforts, with 300,000 people searching its database of eye doctors so far this year. Put strategy first. But that doesn’t happen in a vacuum. Expect some friction.

How To 89

How To Industry Maine Revenue 89

Associations Now

MARCH 5, 2015

Responses from the more than 360 surveyed nonprofits also illustrated that voluntary employee turnover rates increased last year compared to 2013 and 2012, which indicates greater confidence in the job market. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

APRIL 24, 2014

According to the 2014 “ Study on Nonprofit Investing ” (SONI) [PDF], more than half of you (if you’re being honest) are probably answering no. percent for organizations with more aggressive, growth-oriented strategies. A third factor was discipline—whether or not the organization had a clear investment strategy and stuck to it.

Marketing 40

Marketing Survey Process Examples 40

Associations Now

APRIL 1, 2019

Some of the world’s biggest companies are joining forces to make the process of buying renewable energy just a bit easier. In a news release, REBA Board Chair Michael Terrell, the head of Google’s energy market strategy, said that the goal of the organization is to ease what hasn’t always been a simple process.

Process 46

Process Project Resources Marketing 46

Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. The answer will influence your tactics and strategies to achieve high engagement. Vibrant and multi-dimensional.

Innovation 120

Innovation Maine Education Products 120

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. During the scanning phase: Assess strategy/plan based upon recent performance.

Nashville 100

Nashville Analysis Review Communications 100

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes.

Tools 60

Tools Indiana Technology Analysis 60

Associations Now

JUNE 11, 2014

Also: Don’t forget the strategy in your strategic plan. — Jamie Notter (@jamienotter) June 10, 2014. All Plan, No Strategy. Signs you may have a strategic plan, but not a strategy [link] via @LowMeredith #engageassn #csae #assnchat. — Meagan Rockett (@rockettm) June 11, 2014. ht @ jamienotter ).

Social Media 40

Social Media Strategy Process Leadership 40

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. Now that’s strategy in action. (ht

Social Media 40

Social Media Content Event Planning Strategy 40

Plexus Consulting

JUNE 6, 2014

The problem with ‘big data’ is that few corporations have the database management systems to process of sheer size of the information. Usually only governmental entities and organizations with advanced central computer processing power have the ability to make sense of, identify trends, and make conclusions from the data. VentureBeat.

Software 40

Software Survey Cost System 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

Case Study 40

Case Study Illinois Process Strategy 40

Associations Now

MARCH 21, 2014

Content marketing is now the blueprint for boosting appeal and building relationships with members. Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. — Lifehack (@lifehackorg) March 19, 2014. Be sure to check out Fryatt’s post for more tips. Tweet of the Day.

Tips 40

Tips Recruiting Recruitment Content 40

Associations Now

MAY 19, 2014

With the launch of its “Frozen: How Fresh Stays Fresh” campaign, the American Frozen Food Institute hopes to use marketing strategies associated with the milk industry to build awareness of the benefits of frozen food. The frozen food industry is ready to heat up its marketing efforts.

Project 40

Project Industry Strategy Marketing 40

Associations Now

FEBRUARY 17, 2016

In a pair of discussions in ASAE’s Collaborate forum [member login required], one association said it was considering either significantly rescoping or simply not refilling a vacant membership director position because it enjoyed a high market penetration and high retention within its niche industry. The job was all process.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Associations Now

AUGUST 25, 2017

APICS, the supply-chain association, gets access to a tough market to penetrate. A new partnership between APICS and one of the country’s largest retailers offers a few tips: a clear global strategy, a long-term commitment to partnerships, and an eye toward win-win relationships. “As

Strategy 40

Strategy Technology Tips System 40

ISAE

OCTOBER 12, 2023

However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Armed with an association-specific website builder, your nonprofit can breeze through the entire web development process and create a final product that both your team and your members will be proud of.

Tips 52

Tips Social Media Resources Directory 52

Associations Now

JANUARY 6, 2014

. — Capterra Member Mgmt (@CapterraMemMgmt) January 6, 2014. Here’s a resolution to add to your 2014 list: Don’t give up! Stick to a strategic plan, using membership management software to facilitate the process. What’s your membership renewal strategy—and what tips can you offer others? (ht ht @ CapterraMemMgmt ).

Social Media 40

Social Media How To millennials Tips 40

Velvet Chainsaw

MAY 5, 2014

Event Marketer Magazine recently published the 2014 Event Measurement Report which outlines why measurement matters. A Metric Strategy. Rarely do conference hosts and organizers take the time to create a data strategy for quality improvement. It’s not a one and done strategy. And that strategy starts with you!

Conference 40

Conference Revenue Education Survey 40

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014. Other Good Reads.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Associations Now

OCTOBER 22, 2014

The informational interview—a conversation with someone whose industry you’d like to break into—is a good strategy for setting up future steps in the process. ” Have any strategies you’d like to share? 5 Proven Private Online Community Strategies for Associations [link] #assnchat #asae.

Strategy 40

Strategy Software Tips Innovation 40