Remove 2014 Remove Marketing Remove Process Remove Recruiting
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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Step #3: Check How Many Members You Recruited. Better retention means better ROI from your initial recruitment effort. src="[link].

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. Part of the reason that member engagement is such a big challenge is that there isn't a clear-cut process. Now, let's go back to that 90-9-1 principle for a minute.

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Why the Membership Professional Is a Rare Breed

Associations Now

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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Kentucky Distillers Bring Class to First Membership Drive

Associations Now

That brown color doesn’t come naturally, by the way—it’s the result of the long barrel-aged process, which takes at least two years. ” But KDA’s 20 member companies are just a starting point, according to the association; it plans to recruit new members as the industry expands to new distilleries. assistance.